Published by Electricians Digital — SEO for electricians across Scotland and the UK You are an electrician based in Peterhead, Inverurie, Stonehaven, Fraserburgh — or anywhere across Aberdeenshire or rural Scotland. You cover a wide area. You work in a dozen different towns and travel thirty or forty miles for the right job. You know…
Published by Electricians Digital — SEO for electricians across Scotland and the UK You open your phone on a Monday morning and you have had no calls since the weekend. You search for your own business on Google Maps and it is gone. The profile you have spent months building — 50 reviews, photos of…
Published by Electricians Digital — SEO for electricians across Scotland and the UK You have just launched a new website for your electrical business. You have set up the pages, listed your services, written your content, and connected your Google Business Profile. A few weeks pass. Then a few more. You search for your own…
You’ve done the work. You’ve got the qualifications, the accreditations, the reviews. But when a customer types “electrician in [your town]” into Google, your name doesn’t appear. Someone else gets the call. This is one of the most common and most frustrating problems electricians and tradespeople face — and almost every time, it is fixable….
Published by Electricians Digital — SEO for electricians across Scotland and the UK You built the website. You got it live. You searched “electrician Aberdeen” — or “electrician Peterhead”, or “EICR near me” — and your site is nowhere to be found. Not on page one, not on page two, sometimes not anywhere at all….
Published by Electricians Digital — SEO for electricians across Scotland and the UK Most electricians who are not ranking where they should be are aware of the usual suspects: not enough reviews, website too thin, not in the Map Pack. NAP inconsistency tends not to come up — not because it does not matter, but…
Published by Electricians Digital — SEO for electricians across Scotland and the UK Everyone wants a number. “Just tell me how many reviews I need and I’ll go and get them.” It is a fair question, and there is a real answer — but it is not as simple as hitting a single target and…
When electricians and tradespeople talk about “ranking on Google,” they are almost always talking about two very different things — and most do not realise it. The Google Map Pack and page-one organic results look like they are the same thing. They are not. They work differently, they rank differently, and they get very different…
Published by Electricians Digital — SEO for electricians across Scotland and the UK You are an electrician building your online presence and someone has told you that you need a website. Someone else has told you that a Google Business Profile is all you need and websites are expensive and slow to pay off. A…
Published by Electricians Digital — SEO for electricians across Scotland and the UK Two electricians. Same city. Same services. One appears on page one of Google every time a potential customer searches. The other does not show up at all. Same trade, same area, completely different outcomes. This is not random and it is not…